The EcoSend Podcast

It's Episode 4 of our third season here at The EcoSend Podcast, and we've got an episode to share with you which is guaranteed to warm your soul!The team at EcoSend have known Tom Hardy, founder at Manifesto Studios, for many years now, and we were delighted to welcome him onto the hot-seat. Tom gave us a fantastic episode and opportunity to share in his philosophy and experience in integrating purpose into your life. Our topics for this episode include:- How Tom was driven to starting his own company, after experiencing Greenwashing practises in the Corporate world.- The importance of authentic communications for brands who are endeavouring to be more purpose-driven.- How change at the world's largest companies often needs to come from changemakers and evangelists within, rather than outside of those organisations. - How to balance short and long-term motivations when taking on clients, during your early days running a purpose-driven company.- The importance of defining your own values in order to avoid following the value systems of others. - How success in one's career doesn't always correlate with a sense of contentment in life.- ... and much more!Feeling a bit lost in how to align your career with your values? Struggling to make meaningful change within an organisation? Curious about starting your own purpose-driven brand?If the answer to either of these questions is yes, you'll love this session of the podcast! Please sit back and enjoy, as Tom takes you on a journey of how to write your own story in life and career. About Tom Hardy:Tom is the Founder of Manifesto Studios, the Branding and Communications experts with a growth mindset. He works as an Executive Creative Director, collaborating with visionary leadership teams, and on projects making a positive impact to people's lives. For over twenty years he's created award winning work with ambitious global brands, designing innovative solutions which power change.Further Resources from the episode:Tom on LinkedIn: https://www.linkedin.com/in/tomhardycreative/Manifesto Studios: https://www.manifesto-studios.com/Edelman Trust Barometer 2023: https://www.edelman.com/trust/2023/trust-barometer

Episode 3 of Season 3 is upon us! We're racing through the Series so far, and this week we welcome another two superstars in the Sustainability space; Anje and Robert from Dazzle!Anje & Robert are on a mission to embed Sustainability into the core of every organisations' decision-making processes, and to fill a major gap in the market for businesses who lack the resource for full-time Sustainability hires. Some of the topics discussed in Episode 3 include:- How Dazzle was born out of the difficulty in finding accredited Sustainability professionals. - The importance of expert advice when navigating the Sustainability space. - Making expert knowledge accessible to smaller businesses. - Creating a community for Sustainability Freelancers, and current trends in the Freelance movement. - How to use Marketing for good, rather than for manipulation. - and much more..!Are you working for or running a business and looking to improve your sustainability credentials or get better insights into your digital footprint?Are you a Freelancer in the sustainability space looking to join a community and find organisations to work with? If the answer to either of these questions is yes, you’ll get a ton of value from this episode! Please enjoy, like, comment, and share! About Anje de Jager:Anje de Jager, co-founder of Dazzle, is dedicated to making a positive impact in the world by transforming businesses into fully sustainable operations. With a background in marketing and a passion for sustainability, she is on a mission to drive change and foster a thriving community of freelancers committed to sustainability.About Robert Smith: Robert Smith, Co-Founder of Dazzle, has a background in more commercially related roles in the field of sustainability. Robert is with Dazzle on a mission to make sustainability support financially more accessible for organizations globally.Further Resources from the episode:Anje on LinkedIn: www.linkedin.com/in/anjedejagerRobert on LinkedIn: https://www.linkedin.com/in/robertfjsmith/Dazzle Platform Website: www.dazzle-platform.comDazzle Platform LinkedIn: www.linkedin.com/company/dazzle-platform/

We've got a fantastic show for you for Episode Two today, with two guests from the company who quite literally wrote the book on Sustainable Web Design; Tom & Marketa from Wholegrain Digital!With 15 years of experience, Wholegrain Digital are trailblazers in the Digital Sustainability space, as well as early adopters of the highly-coveted BCorp Certification. We're delighted to bring you this episode today, with stories and lessons learned from the frontlines trailblazing a path for Digital Sustainability!Tom & Marketa shared a ton of insights including:- How to run a successful digital business, while keeping sustainability and the environment at the forefront of their mission- The importance of BCorp certification for measuring the performance of their sustainability initiatives.  - The power of data; using Wholegrain's 'Website Carbon Tool' to calculate your site's digital footprint.- How a passion for Sustainability led Tom and Marketa to incorporating other initiatives, such as Accessibility, Inclusivity, and Data Privacy. - What does the future hold? Will AI help or hinder efforts to make the online experience more humane? - How to talk about climate change so that people want to listen!- and much more..!If you're looking for advice on how to run a business responsibly and successfully, then look no further. Wholegrain Digital are a company who have walked the walk for years when it comes to blending commercial success with sustainability. Enjoy!About Tom Greenwood:Tom Greenwood is the co-founder of Wholegrain Digital, a Certified B Corp and 'green' trailblazer in the digital agency world. Tom is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and is author of the book, Sustainable Web Design.About Marketa Benisek:Marketa works as Digital Sustainability Lead at Wholegrain Digital, a London-based web design agency specialising in building low-carbon, accessible and usable websites. In her role, Marketa is helping clients understand how to make their digital products more sustainable. With a background in Marketing and Sustainable Development, she has a deep interest in storytelling for positive impact and is passionate about climate activism, having trained with Al Gore to become a Climate Reality Leader.Further Resources from the episode:Tom on LinkedIn: https://www.linkedin.com/in/tomgreenwood/Marta on LinkedIn: https://www.linkedin.com/in/marketabenisek/Wholegrain's Website: https://www.wholegraindigital.com/Wholegrain's Website Carbon Calculator: https://www.websitecarbon.com/Curiously Green: https://www.wholegraindigital.com/curiously-green/'Sustainable Web Design': https://abookapart.com/products/sustainable-web-design

We're so happy to back with the third Season of the EcoSend Podcast!And who better to kick off the new Series than our good friend Raoul Boström, CEO at Tyve. Raoul has really seen it all - from running product teams at high growth startups, to his latest work at the helm of Tyve; Raoul offers rich insights for anyone interested in the Tech for Good scene. In this episode Raoul spoke to James about- His journey from the commercial sector to the third sector.- Applying growth lessons from his time in the startup world to running Tyve.- How has the response from businesses and employees to charitable donations changed during the current economic climate?- How Charity can fill the gaps where social entrepreneurship is unable to find a market. - The top charities Tyve work with, including a new form of charitable giving; direct donations to people in need!... and much more! If you are a business owner or have HR or CSR responsibilities within a company, this episode will give you a fantastic insight into how to blend charitable donations into your operations. About Raoul Boström:Raoul runs Tyve, a free-to-use payroll giving platform that makes it simple for employees to donate to charity from their pre-tax earnings.Before joining Tyve at the beginning of 2023, Raoul was an executive at fast growing tech companies, including eve sleep and iwoca, where he led the product management teams.Further Resources from the episode:Raoul on LinkedIn: https://www.linkedin.com/in/raoulbostrom/Tyve on LinkedIn: https://www.linkedin.com/company/tyve/Tyve Website: https://www.tyve.org/Clear Air Task Force: https://www.catf.us/about/GiveDirectly: https://www.givedirectly.org/Against Malaria Foundation: https://www.againstmalaria.com/'The Life You Can Save' by Peter Singer: https://en.wikipedia.org/wiki/The_Life_You_Can_Save

Phew... Season Two has whipped past! It seems we've barely had a chance to catch breath since we wrapped up Season One of the EcoSend podcast, and we're amazed how much has changed in the world in just six months!It's always important to take time to stop and reflect. Especially with the world moving at a seemingly ever-increasing pace. So in this episode, James & Chris took the time to sit down and reflect on the past series of our podcast. What has James learned from our latest batch of guests? How much has changed in the worlds of Tech and Sustainability? What is James hopeful for in the future?Tune in for the final episode of the season as James gives a summary of the key lessons and takeaways from Series Two. James also gives insight into another six months of leading EcoSend in the Tech & Sustainability space. How is James endeavouring to navigate between the twin pitfalls of Greenwashing and Greenhushing, and work to raise awareness of the carbon cost of Email Marketing?Find out more from our final episode of season two, and we look forward to catching you for season three... coming soon! About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Twitter: https://twitter.com/jamesjgillEcoSend: https://ecosend.io/

It's surprising how difficult it can be to do good! Making a commitment to running a more Sustainable or climate-conscious business is the start of the journey, not the end. Greenwashing, Greenhushing, finding reliable data, working on the correct initiatives... the list of difficulties is lengthy!  But as a business owner of a climate-conscious company for close to 22 years, Rebecca Kimber knows a thing or two about navigating the pitfalls of running Sustainable initiatives. As CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, Rebecca has dedicated her career to proving that successful business and Sustainability can work in alignment.  In this episode Rebecca shines a light:- Reading between the lines of a companies' Net Zero claims- The challenges small businesses face when showcasing their sustainability credentials publicly, and how this leads to 'Greenhushing'- How website builders need to acknowledge the impact their businesses have on the environment- How Data Centre 'islands' are consuming as much energy as entire populations!- The importance of spending time in Nature to reconnect with your mission... and much more! If you are a business owner or have CSR responsibilities within a company, this episode will give you fantastic insight in how to level-up your sustainability initiatives! About Rebecca KimberRebecca is an expert on websites and online marketing with over 20 years' experience in the digital industry. She is passionate about having a positive impact on the planet and has been making changes to Create over the last few years to reduce its carbon footprint.With a focus on enabling small business owners to design and manage their own websites, Create's carbon-neutral hosting and investments into energy efficient technologies means that you can have a website that's better for the planet and great for business too.Rebecca is the CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, a group of individuals and businesses who have pledged to plant one million trees by 2030.Further Resources:Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccakimber/Create on Twitter: https://twitter.com/createCreate Website: https://www.create.netMillion Tree Pledge: https://www.milliontreepledge.org/BBC Panorama: https://www.bbc.co.uk/programmes/m001hzb3

How has Marketing lost its way, and what can we do to make it a force for good again? As a veteran Marketer with over 15 years experience, there are few people better positioned than Kate Clarke to help us answer those questions.Since the birth of her twins in 2016, Kate has been on a journey; moving away from her roles as Marketing and Content Marketing Manager in large Corporations, to founding her own business; focused on helping Coaches and Consultants turn fans into paying clients. In this episode Kate sheds light on her journey and the lessons learned on the way:- How the birth of her children created a turning point in her career and outlook on life.- Her evolution from Corporate Marketing to working with purpose-driven businesses.- How can we return to the true essence of Marketing; cultivating relationships?- The importance of finding like-minded Community, as a purpose-driven entrepreneur. - Why we will need community and connection even more in the future, as our world turns increasingly influenced by technology and AI.... and much more! If you are a purpose-driven Entrepreneur or Marketer, you'll love this episode and the insights Kate gives along the way!About Kate ClarkeKate Clarke is an independent ethical marketing and content strategist that works with purpose-driven coaching businesses to get crystal clear on who their audience is and how to reach them in the most natural and simple way. Kate is a born problem solver and lives to help her clients get past the blockers that are stopping them from achieving their marketing goals so they can have greater success in creating conversation and connections.Since starting her own business Kate has been on a journey of pushing herself through her comfort zones to be more visible and create a consistent message that allows her to attract the right clients. Kate is passionate about not overcomplicating things, human connection, community and doing the right thing.Further Resources:Kate Clarke Marketing: https://www.kateclarkemarketing.com/Kate on LinkedIn: https://www.linkedin.com/in/kate-clarke-81028918/Better Bolder Braver: https://betterbolderbraver.com/Avery & Brown Regenerative Map: https://www.averyandbrown.com/regenerative-business-mind-mapThe Better Business Network: https://thebetterbusiness.network/Carbon Literacy Training: https://carbonliteracy.com/

It's not every day you get to sit down and pick the brains of a data scientist for The Danish National Police. Especially when that data scientist also happens to be an expert in the climate impact of AI. But today was one of those days!Have you ever considered the carbon cost of AI? Every time you input a question to ChatGPT, how much energy do you think is required to run those processes? Then, zoom out a bit. Think about how many requests are made to ChatGPT every day across the world, how much energy is required to run that?!Be prepared for this episode to take you down the rabbit hole of the true carbon cost of AI; machine language learning and processing. In this episode Kasper takes James on a journey to investigate the questions no one is asking:- What is the true energy cost of running AI programs like ChatGPT?- How many litres of water(!) does Kasper calculate ChatGPT consumed in one month?- How Chat4.0, OpenAI's successor to Chat3.5, could gobble over 5 times the energy required by Chat3.5!- Why is it so difficult to get accurate calculations around AI's energy usage, and why are companies like OpenAI not more transparent?- The importance of the right geographic location of AI's data centres.- The correlation between drought-affected areas, and the installation of data centres. About Kasper Groes Albin LudvigsenKasper is a data scientist at The Danish National Police, with several years of experience in consulting and the financial sector. Kasper is also co-founder and board member at the Danish Data Science Community (DDSC).Kasper cares about reducing the environmental impact of software in general and data science in particular. For instance by reducing the carbon footprint of training and serving machine learning models.Further Resources:Kasper on LinkedIn: https://www.linkedin.com/in/kaspergroesludvigsen/ Kasper on Medium: https://kaspergroesludvigsen.medium.com/chatgpts-electricity-consumption-pt-ii-225e7e43f22bKasper on Twitter: https://twitter.com/kaspergroes?lang=en

We were so excited to welcome our client and friend, Cláudia Guerreiro, onto the EcoSend Podcast for Episode 7! Cláudia is a trailblazer in the budding world of Conscious Marketing, and we couldn't think of a better person to give expert insight on how to integrate a holistic approach with Marketing best-practise. This was a fascinating episode, covering topics such as:- Moving away from paid Advertisement and fear-based Marketing.- Can Marketing change the world for good?- Cláudia's list of Eight Principles.- Cláudia's vision for the next 10 years.- How to navigate your first steps when starting your own impact journey.... and much more!About Cláudia GuerreiroA passionate freelance digital marketer with more than 8 years of experience working globally. Cláudia is all about empowering women and helping purpose-driven businesses. Cláudia is known for her "conscious marketer" approach - she is on a mission to make marketing a force for good! In her free time, Claudia volunteers and gets involved in initiatives aimed at making the world a better place. She's a firm believer in using her skills and time to create a positive impact on the world.Further Resources:Cláudia on LinkedIn: https://www.linkedin.com/in/claudiabarrosguerreiro/Master of Chaos Website: https://claudia-guerreiro.com/

It's Episode 6 of Season 2 and we're back with a blast as James welcomed Will Zhao of Net Purpose to the hot-seat to teach us all about the world of Sustainable Investment.- How growing up in China influenced Will's journey into Sustainability.- The goal of Net Purpose to transform the 'code of Capitalism'.- Why a consideration of Sustainability should be at the heart of any sensible, long-term investment strategy. - 'The Top Three Drivers' of Sustainability for the future; Regulatory Pressure, Consumer Preference, Corporate Awareness. - The role Banks secretly play in investing into Fossil Fuels, and exactly how much they've invested over recent years (the number will scare you!).About Will ZhaoWill is a product lead at Net Purpose, a sustainability-focused fintech company based here in London. Prior to joining Net Purpose, Will worked in the political advocacy space in Washington DC and Boston lobbying for environmental policies in the US. In his spare time, Will is an avid music lover, basketball fan, and enjoys a cheeky pint with his mates. Further Resources:Will on LinkedIn: https://www.linkedin.com/in/changjun-will-zhao-12aa8a63/Net Purpose: https://www.netpurpose.com/Net Purpose LinkedIn: https://www.linkedin.com/company/net-purpose/