Expert Edge Podcast

What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or “just believe in yourself” advice. Janine shares the exact mental, strategic, and emotional shifts that helped her rewrite her money story. You’ll learn: Why most broke mindsets don’t get solved by making more money. How to stop “building” and start selling (without needing a perfect funnel or 100k followers). The unexpected key to staying grounded when your business starts to scale. If you’ve ever questioned whether you’re too late, too stuck, or too far behind, this conversation will show you what’s possible—and how to take the first real step forward. 👉 Grab Janine’s Book: https://www.janinemix.com/expertedge 👉 Follow Janine on Instagram: @janinemix   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode272 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you. In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now. You’ll learn: Why static images and memes are still beating expensive videos How your creative (not your copy) is now the biggest needle-mover in performance The #1 reason your ad might be getting clicks—but no conversions What to expect (and optimize) if you’re running a webinar funnel in today’s landscape Whether you’re scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower your cost per lead, and finally make paid traffic work for your business. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode271 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you. In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it. You’ll learn: Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people need solved now. How to simplify your promise so it lands instantly (and why complexity kills conversions). Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price. How to add emotion, story, and resonance that drives action instead of apathy. If your funnel’s feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet. 🎯 Want to create an offer that converts consistently? Grab The Bulletproof Offer mini-course here: colinboyd.co/offer   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode270 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If AI still feels like a novelty or a “nice-to-have”… this episode is your wake-up call. In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who’s helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line. You’ll learn: How to use AI tools like ElevenLabs and Claude to clone your voice, repurpose content, and automate busywork without losing authenticity. Why most entrepreneurs are working way too hard—and how to build systems that scale, using tech that’s finally caught up to your vision. A simple video strategy (powered by AI) that can position you as the go-to expert in your niche—even if you hate being on camera. Billy also shares the heart behind his latest venture, HireZim.ai—a mission-driven agency that helps businesses implement AI using highly trained virtual teams from Zimbabwe. If you want to save time, scale smarter, and stay ahead of the curve without getting buried in tech overwhelm, this conversation will show you the path. Learn more at HireZim.aiFollow Billy on Instagram: @thebillysticker Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode269 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/   TOOLS COLIN RECOMMENDS: - Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/  - Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With over 700K followers and a multi-7-figure business built on Instagram, Brock brings the data, the strategy, and a whole lot of clarity. You’ll learn: Why your Reels aren’t getting seen (and what to change right away). The most underused Instagram features that boost engagement without burning out. How to design a 30-day Instagram strategy that drives leads and converts followers into buyers. If you’ve ever felt like you're playing catch-up with the algorithm or wasting hours creating content that flops, this episode will give you the clarity and confidence to post with purpose. Check out Brock’s training, membership, and Instagram resources here: colinboyd.co/brockFollow Brock on Instagram: @brock11johnson Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode268 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention. You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily sales, and the surprising power of solving one problem really well. Jon also shares the exact mindset shifts that helped him resist comparison, stay focused on value, and build a business that fits his life—not the other way around. If you’re tired of chasing hype and ready to build something real, this episode will give you the clarity and confidence to commit to the long game. Your business doesn’t need to be loud to be profitable—it just needs to work. You can check out Jon’s training and free resources at ExcelCampus.com, or find him on YouTube, Facebook, or Instagram under @ExcelCampus. Download the "Make Your Offer Irresistible: 10-Point Checklist" here: https://www.click.colinboyd.co/offer-checklist Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode267 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first major paid presentation. Plus, learn a practical three-step exercise you can use moments before speaking to ground yourself and access unshakable confidence. Whether you're pitching to clients, leading team meetings, or speaking on stage, these techniques will help you access the confidence that already exists within you. Stop hiding your brilliance behind speaking anxiety and start showing up as the authority you truly are. Your ability to speak with confidence isn't just a nice-to-have skill—it's often the difference between building a thriving business and remaining invisible in today's noisy marketplace. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode266 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

What if your biggest obstacle to success… was you? In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone. Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like something you have to survive. Here’s what we dive into: Why high achievers self-sabotage (without even realizing it) How to separate your identity from your results so failure doesn’t derail you Tools to build emotional scaffolding so you can grow without burning out If you’re ready to stop over-functioning and start trusting yourself through every stage of growth, this episode is for you.   Check out Julia Kristina's free 25 Power Thoughts here: https://25powerthoughts.com/   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode265 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima    

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you reset, recharge, and find joy in your work again. You'll discover: - The #1 reason highly sensitive entrepreneurs struggle in online business - Why taking a "Business Sabbath" can reset your dopamine and boost creativity - How scheduling time for play actually makes you more productive - Simple, science-backed strategies to protect your energy in a noisy digital world If you've ever felt overwhelmed by the relentless pace of online business, this episode is a must-listen. Tune in now, and grab your copy of Turn Down the Noise at TurnDownTheNoiseBook.com   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode264 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima    

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything. In this episode, I walk you through the next level of conversation mastery: How to instantly read the room and adjust your approach to create rapport quickly. The power of asking the right questions to guide conversations toward genuine connection. Why being intentional with your words (and silence) can dramatically improve your impact. Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes—less awkward. If you want to stop feeling like a deer in headlights when talking to strangers, this episode is for you. Let’s take your conversation skills from awkward to amazing! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode263 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima