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Feed Your Brand

Tracy Hazzard & Tom Hazzard
371 episodes   Last Updated: Jun 04, 25

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content. The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business. Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort. When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places! Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products. Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!

Episodes

Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!
Stop Guessing: Podcast Niche Specialization Attracts Action-Taker ListenersStop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast’s power move—it draws in loyal followers and engaged action-takers. Quit diluting your message; carve out a focused niche where you can bring your unique perspective. Then witness your show ignite with real connections! Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.
Master Podcast Content Calendars: Streamline Your Workflow to Grow Your AudiencePodcast Content Calendars: Your Secret Weapon! Ready to ditch the content chaos and get your podcast episodes flowing like clockwork? This session spills the beans on how content calendars can be a total game-changer. We're diving into practical tips and tricks to organize your topics, nail that consistent schedule, and seriously level up your content game, including sharing AI secrets for achieving faster and more effective podcasting results. Get ready to say goodbye to podcast panic and hello to a smooth, pro workflow!Attention non-planners! Don't let the content pros leave you behind. Add our Wednesday podcast content calendar LIVE session at 12 PM PT to your calendar now! Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.
Decoding Discoverability: What works for YouTube Video vs Podcast AudioWant to get your podcast seen (and heard!) on YouTube? YouTube optimization is not quite the same as podcast optimization. You can’t just put your audio out there and hope it will work. YouTube is all about visuals and getting found through trending search, unlike podcast apps. Think catchy video titles, descriptions packed with trending keywords, and eye-catching thumbnails – plus, viewers are watching, not just listening while doing other things. YouTube does give you more ways to make money, so making a few changes is worth reaching a whole new crowd!Learn to maximize your YouTube potential! Fran Asaro, YouTube Monetization Partner, will share insider strategies in our upcoming coaching session. Join us LIVE Wednesday at Noon PT!Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.
In a world clamoring for attention, how do you ensure your non-profit's vital message breaks through? Welcome to Feed Your Brand! This week, Tom Hazzard and Tracy Hazzard explore the compelling answer: nonprofit podcasts. They delve into why this medium is uniquely positioned to foster deep connections, build trust, and ultimately amplify your cause to those who need to hear it most. Get ready to discover how to turn listeners into advocates and fuel your mission with the power of audio.
Are you a self-published author tired of your book launch falling flat? It's easy to publish, but cutting through the noise to find your readers is the real challenge. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard tackle that head-on! Join Tom and Tracy as they dive into "The Self-Published Author's Guide to Podcast Book Marketing" with expert Juliet Clark, and discover how to tap into the huge opportunity of podcasting to build your author platform and create a buzz that actually sells books.  We'll explore actionable strategies, from repurposing podcast content to crafting companion podcasts, to help you finally connect with your ideal audience and transform those crickets into a crowd.
Time management and finding the best time to record is among the biggest issues for a lot of podcasters. One of the best solutions to this problem is batch recording, where you record several episodes in just one session. Tom Hazzard and Tracy Hazzard discuss how to do this the right way to save time, get ahead of your schedule, and avoid podcasting burnout. They also share practical tips on managing a huge chunk of files and how to make hours of recording way easier to handle.Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!
Feeling stuck with YouTube Shorts? Wondering how podcasters can use them to explode their reach—without burning out?In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard are joined by returning guest and YouTube expert Fran Asaro, founder of the Senior Tuber Community and president of Thrive Anyway. Together, they dive into the world of YouTube Shorts and how podcasters can use bite-sized content to spark big results. From mastering frequency to strategic hooks and smart cross-promotion, Fran shares real-world tactics that help creators grow their audience, boost engagement, and keep content creation sustainable. Whether you’re new to YouTube or looking to make your shorts work harder for you, this episode is packed with actionable advice you won’t want to miss.
Tax season is over, and if you're a business owner or entrepreneur, hopefully, you got a refund. But if not, maybe it's time to reconsider how you run your business. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard share their journey from relying on a CPA to taking control of their taxes, and how they reinvested their refund into upgrading our podcast gear. They discuss the importance of quality equipment, the impact of tariffs on prices, and why now might be the best time to invest in your podcast's future. Plus, they provide links to our recommended gear and share tips on how to get the most out of your investments.​ Tune in to learn how to make the most of your tax refund and take your podcast to the next level.
Are your social media posts falling flat—even though you’re checking all the boxes? It might not be your message… it might be your format. In this must-listen episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard unveil the 2025 Podcast Social Media Size Blueprint—and trust us, it’s so much more than just pixels and post dimensions. Tracy dives into three game-changing principles that cut through the noise of algorithm shifts, AI overload, and content fatigue: Keep it simple. Keep it human. Keep it unfiltered.Whether you're a podcaster trying to grow your audience or a business owner tired of chasing trends that don’t deliver, this episode will help you stop guessing—and start connecting. Ready to build a social media presence that actually works in 2025? Hit play now, and don't forget to grab the free downloadable blueprint at podcastersunited.org.Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!